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10 Non-Obvious Social Media Trends You Need to Consider Right Now
Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! This is the year of video! (yawn) And yet, we are in the midst of...
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Artificial Intelligence, Iteration and the Future of Creators
“Good artists copy, great artists steal” — Pablo Picasso I was just scolded in a Facebook Group. I love nature and participate in several communities that share photos and experiences with wildlife....
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Nine ideas to market to young people who avoid marketing
I was recently talking with a young influencer and I offered to send her one of my books. “I don’t read books,” she said. “OK, how about an audiobook?” “I don’t listen to books either. The only...
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Why AI does not mean the doom of marketing
The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts...
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It’s Time to Unite in a Content Creator Guild
Here are three colliding trends that seem to indicate a massive business opportunity: AI models are running out of content they need to grow. Companies like OpenAI are so desperate they are bending...
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Are we creating AI, or are AI Agents creating us?
When OpenAI rolled out GPT4o a few weeks ago, it included the ability to speak — instead of just type — with the interface. The chipper voice assistant provided a first glimpse of an AI personality...
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Does ‘move fast and break things’ still work with AI?
No one I know studies the AI and marketing scene more thoroughly than Paul Roetzer. As the founder of the Marketing AI Institute, Paul wears himself out keeping up with the latest ideas and trends. So...
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Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?
While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately. Some analysts don’t see the possibility of an ROI commensurate with the billions being poured...
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The biggest threat to free speech and democracy isn’t speech, it’s amplification
The other day I checked in on Twitter (Still can’t bring myself to say X) and saw this tweet: About a year ago, Twitter started injecting tweets into my “notifications” stream from people I don’t...
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