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Loyalty Programs Might Cost Your Business More Than You Bargained For
By Kerry Gorgone Loyalty programs seem like Marketing 101. A retailer or other local business offers consumers a loyalty card that entitles them to free goods or services if they visit the store X...
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Don’t Review Your Employer on Glassdoor Until You Read This!
By Kerry Gorgone, {grow} Contributing Columnist Unless you know someone at a company that’s hiring, it can be difficult to know what it’s actually like to work there. Sites like Glassdoor offer a...
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The ethics of broadcasting on Facebook Live
By Mark Schaefer Last week I donated my time and talents to provide social media advice to a local community group. It wasn’t a prepared talk. In fact, I was a bit out of my element discussing...
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Is Your Business Ready for the General Data Protection Regulations?
By Tony Dowling, {grow} Community Member Whether your business in based in Europe, or if you are based outside of Europe but working with European citizens, you’ll want to be learn about the new...
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The Business Case for Social Network Subscriptions
By Avtar Ram Singh, {grow} Contributing Columnist For the last few years, there’s been continuous discussion around the negative effects of using a social network. Perhaps this conversation first...
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Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.
By Mark Schaefer A recent article in The Wall Street Journal caught my eye: “Mark Zuckerberg Resolves to ‘Fix’ Facebook in 2018” The article explains that the Facebook founder focuses on one major...
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Protecting your podcast: Finding and using pod-safe music
By Kerry Gorgone, {grow} Contributing Columnist Nearly every time I give a presentation on podcasting, someone asks me about music. Typically, they’re already using popular music as their podcast...
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Why you should worry about Europe’s new hate speech laws
By Mars Dorian, {grow} Contributing Columnist If you’re creating content and/or social media updates in Europe, or you’re creating content that you want Europeans to consume, you should be aware of...
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The Facebook Congressional Hearings were more disturbing than you realize
By Mark Schaefer This week’s Facebook Congressional Hearings with CEO Mark Zuckerberg should have been more than embarrassing to U.S. citizens. It should be an alarm siren. The round of questioning...
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Blocking E.U. Residents is Not the Solution to GDPR Headaches
By Kerry Gorgone, {grow} Contributing Columnist European Union residents trying to access certain websites on May 25, 2018, discovered that they could not do so: they’d been blocked because of new...
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Don’t blame the influencers for corrupt influence marketing efforts
By Mark Schaefer I admire Unilever CMO Keith Weed. He has done an admirable job over the past few years calling BS on fluffy marketing practices, holding agencies accountable, and calling out the...
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Instagram Engagement Down? You Might Be Shadowbanned!
By Kerry Gorgone, {grow} Contributing Columnist Brands trying to use Instagram to reach their audience already have to fight for engagement: 70% of instagram posts don’t get seen due to Instagram’s...
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Is Your Business Ready for the General Data Protection Regulations?
By Tony Dowling, {grow} Community Member Whether your business in based in Europe, or if you are based outside of Europe but working with European citizens, you’ll want to be learn about the new...
View ArticleClik here to view.
The Business Case for Social Network Subscriptions
By Avtar Ram Singh, {grow} Contributing Columnist For the last few years, there’s been continuous discussion around the negative effects of using a social network. Perhaps this conversation first...
View ArticleClik here to view.
Facebook’s biggest problem isn’t ethics, hate or fake news. It’s Facebook.
By Mark Schaefer A recent article in The Wall Street Journal caught my eye: “Mark Zuckerberg Resolves to ‘Fix’ Facebook in 2018” The article explains that the Facebook founder focuses on one major...
View ArticleClik here to view.
Protecting your podcast: Finding and using pod-safe music
By Kerry Gorgone, {grow} Contributing Columnist Nearly every time I give a presentation on podcasting, someone asks me about music. Typically, they’re already using popular music as their podcast...
View ArticleClik here to view.
Why you should worry about Europe’s new hate speech laws
By Mars Dorian, {grow} Contributing Columnist If you’re creating content and/or social media updates in Europe, or you’re creating content that you want Europeans to consume, you should be aware of...
View ArticleClik here to view.
The Facebook Congressional Hearings were more disturbing than you realize
By Mark Schaefer This week’s Facebook Congressional Hearings with CEO Mark Zuckerberg should have been more than embarrassing to U.S. citizens. It should be an alarm siren. The round of questioning...
View ArticleClik here to view.
Blocking E.U. Residents is Not the Solution to GDPR Headaches
By Kerry Gorgone, {grow} Contributing Columnist European Union residents trying to access certain websites on May 25, 2018, discovered that they could not do so: they’d been blocked because of new...
View ArticleClik here to view.
Don’t blame the influencers for corrupt influence marketing efforts
By Mark Schaefer I admire Unilever CMO Keith Weed. He has done an admirable job over the past few years calling BS on fluffy marketing practices, holding agencies accountable, and calling out the...
View Article