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Instagram Engagement Down? You Might Be Shadowbanned!
By Kerry Gorgone, {grow} Contributing Columnist Brands trying to use Instagram to reach their audience already have to fight for engagement: 70% of instagram posts don’t get seen due to Instagram’s...
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No. Not every company needs to take a brand political stand.
By Mark Schaefer One of the most fascinating trends right now is values-based marketing. Research shows that a company that aligns with consumer values can increase loyalty, purchases, new customers,...
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Momentum is building to break apart Facebook. Can this really happen?
By Mark Schaefer Brooke Sellas I published our next Marketing Companion episode early in order to introduce the show’s new co-host Brooke Sellas. You’ll probably recognize Brooke as a regular...
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What content creators need to know NOW about the controversial EU copyright law
By Mars Dorian, {grow} Contributing Columnist Fellow content creators and marketers, whether you like it or not, the European Union is once again going to change the way you work online. Remember last...
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The impact of fake news on your marketing department
Fake news is in the news. But what does it mean for marketing? Samsung announced creepy new technology that would allow a somebody to create a lifelike video of a person from a single photograph,...
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Preparing for privacy: Here comes the CCPA (and more!)
By Kerry Gorgone, {grow} Contributing Columnist There’s retargeting and then there’s creeping. Savvy businesses know the difference, but not all businesses are savvy. I’m on board for a certain amount...
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Can you measure how company culture impacts your success?
Wow. The new episode of The Marketing Companion is jammed packed with fascinating ideas. Brooke Sellas and I wind up on some of the most interesting trends in marketing, starting with company culture....
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Big Legal News for Marketers: Pinterest Warnings, GDPR, and Major Fines
By Kerry Gorgone, {grow} Contributing Columnist The privacy crackdown has begun. This week, Marriott and British Airways faced massive fines from the U.K. data protection authority the Information...
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Why breaking up Big Tech won’t work
Senator Elizabeth Warren is talking about breaking up big tech — Facebook, Google, and Amazon to be specific — and has made this a central tenet of her run for the American presidency. She has tapped...
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Since when is conning customers a form of marketing?
Illustration licensed from The Marketoonist This cartoon from the brilliant marketoonist Tom Fishburne really hit the mark for me this week. In America we are suffering under a plague of robo-calls....
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It’s time to re-think your social media policy
By Kerry Gorgone, {grow} Contributing Columnist Social media policies for brands was a hot topic of discussion five to ten years ago, but not so much today. You might wonder: are they even still a...
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Facebook. Fake news. There are no easy answers.
I’ve tried to avoid being dragged into the fake news political discussions. It’s not really my “brand.” But unfortunately, forthrightly addressing the most important issues of digital marketing now...
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The cookies must die.
There are about 615 million devices in the world using ad blockers. This easily represents the biggest civil rebellion in the history of the world. In a loud, clear chorus, our customers are saying...
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Six Steps to Lead Influencer Marketing Without Getting Fined
Since 2012, Kerry Gorgone has been a regular columnist here on the {grow} blog. I’m sad to say that this is her last post — at least for a while — as she adjusts to new responsibilities and a new job....
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What you need to know about Zoom doom and gloom
By Kiki Schirr, {grow} Contributing Columnist In this time of social distancing and sudden transition to working from home, Zoom has emerged as the primary tool for online collaboration. Their stock...
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LinkedIn spam, Facebook ban, what’s happening to digital marketing?
This week’s episode of The Marketing Companion is wild and wonderful, covering everything from internet foot fetishes to the unspeakable things going on at Facebook these days. LinkedIn spam I posted...
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As the web cookies crumble, what’s a B2B marketer to do?
By Steve Zakur, {grow} Community Member “Facebook is warning advertisers that they can expect weaker ad performance from iPhone users once iOS 14 comes out next month and is telling them to create...
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Case study: The most human commercial wins
For the rare few who may have missed the most “human commercial,” Nathan Apodaca of Idaho Falls posted a TikTok video featuring him skateboarding to work, drinking Ocean Spray Cranberry Juice, and...
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Facebook is monopolistic because we like it that way.
Facebook is monopolistic and scary but this scene from Guam makes me forget about it. The big news last week was that a long-awaited antitrust lawsuit was filed against Facebook. While this is no...
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The hope and peril of synthetic content and the rise of deep fakes
None of the people in this photo exist. They’re all deep fakes generated by a site called This Person Does Not Exist. Refreshing this site to see new pictures of made-up people is harmless fun. But...
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