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How can personalization and data privacy co-exist?
The cookie apocalypse rolls on, threatening our personalization and targeted ad efforts. Google said it will block third-party cookies in Chrome soon, and that it won’t support any of the industry...
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Five best practices for those difficult brand apologies
By Kiki Schirr, {grow} Contributing Columnist We’ve all experienced bad apologies: I’m sorry you feel that way. (non-acknowledgment of wrongdoing that can even suggest the person is being too...
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The Tech Giant War is here, and there are opportunities for marketers
By Kiki Schirr, {grow} Contributing Columnist Once upon a time, the tech giants were buddy-buddy. You might even say they acted like family, specifically, the type of family that negotiates illegal...
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The future of influencers and retail
This is an exciting week because I’m re-launching The Marketing Companion podcast with a new twist. Instead of a regular co-host, I’ll have six different marketing geniuses rotating through that...
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The thunderous collision of civil activism and marketing
I’ve been in marketing for many years and I’ve seen such upheaval over the decades. But I can make a case that an all-time Top Five issue in our profession is the emerging collision of civil activism...
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Five life lessons from 40 years in the marketing world
I was reminded by family, friends, and fans that I am crossing several milestones this year. My first big book with a New York publisher, Return On Influence, was published 10 years ago. In June, I...
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The Transformation is Happening: Consumers as Brand Creator
Welcome to the TENTH SEASON of The Marketing Companion podcast! In the new Marketing Companion episode, we hear from Mathew Sweezey on the evolving role of crypto and Web3 in the marketing mix. Mathew...
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It’s not OK for Weight Watchers to capitalize on mental illness
This tweet “won the internet” this week. It’s a cheeky commentary on the adidas brand’s decision to break its deal with Ye (Kanye West) at a $250 million loss. The rap artist has made a series of...
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Big Marketing Ideas for 2023 and Beyond
In the latest episode of The Marketing Companion, Mark Schaefer and Mathew Sweezey of Salesforce select the most impactful marketing moments of 2022 and peer into what’s ahead for 2023. Highlights...
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Unlocking the Power of Curated Content for Your Business
For more than a decade, I’ve been teaching about the power of curated content, and it occurred to me that I’ve never written about it on this blog. If you’re trying to find a powerful new way to stand...
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Grading 12 marketing predictions about the future
A the urging of my website advisor, I did some housekeeping here on the blog. It was time to sweep out some older blog posts that were either irrelevant or ignored by the world. But I came across a...
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What the “Whole Self” Movement Means to Marketers
In the last few years, there has been a lot of attention placed on bringing the “whole self” to the workplace as a leader, a marketer, and an employee. Much of this discussion was kicked off with a...
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How to Design an AI Marketing Strategy
Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s...
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When do you and ChatGPT cross the Milli Vanilli Line?
I recently engaged in an energized LinkedIn discussion with Frank Prendergast and Jason Ranalli. We were trying to discern the “Milli Vanilli Line” when it comes to personal disclosure and AI. Never...
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Protecting Your Content From AI: A Contrarian View
There has been a flurry of panicked posts about protecting your content from AI. There have been lawsuits, probes, and new software that prevents sites like ChatGPT from accessing your content from...
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Speed Kills: Why Meme Marketing Rules the Internet
I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. I could argue that the biggest change I’ve witnessed is “velocity.” Marketing used to be about...
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The Generosity Paradox: Why Corporate Giving Can Be Perilous
Like nearly every person who took a college economics class, I grew up in the Milton Friedman school of corporate thinking: A business should serve its shareholders … and that’s it. There wasn’t much...
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Who’s responsible for social media addiction? Me and you.
Many times in my career, I’ve used a variation of this phrase: “I want this (product / content / service) to be so good people are addicted to it!” In a way, that’s the ultimate dream. Sergio Zyman,...
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Cutting through the hype of Custom GPT
Open AI, the parent company of ChatGPT, recently introduced new functionality that allows you to create an AI personal assistant — a custom GPT — software anyone can program by simply typing in what...
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That time I received death threats in a brand Discord community
I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. When I go through something troubling and new in the...
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